appcelerate Ideas

Rapidly turn ideas into functional apps. State-of-the-art application development platform (PaaS) enables rapid development and delivery of robust and secure applications. Supports both subscription and private white-labelled deployment models. Apps work on Mobile, Tablet or PC.

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Rapid development

Instant data model
Extend business logic
Quickly add workflows
Complex approval processes
Speedy delivery of app

Delightful on all devices

Instantly mobile ready
Responsive UI
User friendly

Environment choice

Subscription based SaaS model
White-labeled hosted private platform
White-labeled in-premise platform

Elegant dashboards

Drag and Drop dashboards
Global and/or personal dashboards
Drill down support
Javascript dashboards
Variety of charts


Instant mobile messaging
Scalable solution
Push Notifications
Group Messaging


Publish apps
Subscribe apps
Update apps


Our Story

appReef is a PaaS and SaaS solution company offering comprehensive product suite including the state-of-the-art app development platform (PaaS) and many out-of-the-box standard applications (SaaS). appReef allows Enterprises to focus their time and resources on value added activities to rapidly build mobile ready web applications using the platform or subscribe/purchase license for the standard applications. Feature-rich appReef platform simplifies the data design, security, user interface, adminstration and delivery of complex solutions.

  • We care about your business
  • Passionate Team
  • Compelling Products
  • White-labeling
  • Comprehensive long term vision
  • Mobile first products

Amazing Journey

  • Sep, 9, 2015
    We are happy to announce appReef is selected as one of 20 most promising AWS Solution Providers 2015 by CIO Review.
  • Oct, 5, 2014
    We are happy to announce the release of dashboards, analytics, API integration and Cloud Calendar.
  • Apr 13, 2014
    It took almost 1.5 years after the release of Beta 1 to release Beta 2. Now we are ready to take customers.
  • Jul 1, 2012
    After working hard for around 2 years, we released our first Beta version.

Leadership Team

Vijay Reddy
Founder & CEO

As a founder and chief executive officer, Vijay who is software industry expert himself leads a passionate and trailblazing team with the mission to deliver products that enable rapid conversion of ideas into functional and modern applications that run on cloud. This has fundamentally changed the landscape of SaaS and PaaS based software development and delivery.

Vijay earned multiple degrees with MBA from University of Texas, Arlington. Master of Computer Science from University of Texas, Arlington and holds a Bachelors degree in Electronics and communications.

Jayandan Pazhayidathu
Co-Founder and CIO

As a co-founder and chief information officer, Bijoy brings in over 18 years of experience in software and business development. He has led the architecture and development of many large scale systems in his professional life.

Bijoy holds a bachelors degree in computer science and technology.



  • Objects: Create custom objects and fields
  • User management: Manage users, user groups and hierarchy
  • Permissions: Manage object, field and application permissions
  • Application management: Assign and remove objects
  • Email services: Text and rich HTML email templates and stationary
  • View control: Responsive list/page/lookup views, tabular/grid structure and record-state based views
  • Approval and workflows: Customizable and supports complex processes
  • Custom code and pages: Allows extending business logic and presentation
  • Reports and filters: Custom reports and record filters
  • Messaging and notifications: Social messaging and company wide/application notifications
  • REST API: External integration
  • Multi language: Easy to manage multi-language support
  • Cronjob: Schedule reports
  • Search: Customizable search criteria
  • Data management: Import/Export
  • Static files: Upload and attach documents
  • Multi-tenancy: Multiple organizations sharing resources
  • Change control: Easy deployments
  • Sandbox: Development environment
  • Validation engine: Regular expression and javascript rule engine
  • Multiple database support: Oracle and MySQL support for private cloud
  • Sales CRM: Manages Leads, Accounts, Contacts and Opportunities
  • EMR (coming soon): Manage doctor, patients, appointments, insurance and billing
  • Healthy Life: Manage your health, fitness and diet

Affordable Packages

Contact us for pricing information on Private and Hybrid Cloud.

Basic Plan *

$10Per Month/Per User

  • 10Users
  • 15Objects
  • 1Standard application
  • 1Custom application
30 Days free Trial

Enterprise Plan *

$45Per Month/Per User

  • 250Users
  • 50Objects
  • 3Standard applications
  • 15Custom applications
40% Discount on first year

Unlimited Plan

$70Per Month/Per User

  • UnlimitedUsers
  • 100Objects
  • 4Standard applications
  • UnlimitedCustom applications
50% Discount on first year
* 30 days free trial.

Explore Screenshots

Click here to see live Demo

Creative Design


Easy to Customize

Point-and-click development and administration.

Mobile first design

All web pages are instantly mobile friendly.

Multi-language ready

Multiple launguages are supported.


Integrate with external applications via easy API.


Multi-factor authentication. IP address access control.

30 Days free trial

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Coppell, Texas, USA